Italian Handbag Maker Exposes the Hidden Costs of Counterfeit Goods

Italian Business Owner Highlights the Economic Damage of Counterfeiting. In a recent video, Ornella Auzino, owner of a handbag factory in Italy, addressed the issue of counterfeiting and its devastating impact on small businesses. Auzino stated, "Counterfeiting takes money away from the legal economy, from small brands, and small businesses, not from the big brands." This highlights the disproportionate effect of counterfeit goods on smaller enterprises struggling to compete. The video also touches upon the separate issue of labor exploitation, emphasizing the need to address these problems individually. Auzino's insights offer a valuable perspective on the challenges faced by the Italian economy and the importance of protecting intellectual property rights.