Made in Italy Crisis: A Handbag Maker's Counterpoint to Report Rai3

Made in Italy Crisis: A Handbag Maker's Perspective The recent Report Rai3 segment on the decline of Made in Italy sparked a passionate response from Ornella Auzino, a prominent Italian handbag producer. Auzino's video reaction, posted on May 24th, 2025, provides a compelling counterpoint to the broadcast, offering a firsthand account of the challenges and realities faced by small businesses in the Italian fashion industry. Auzino's video juxtaposes her own commentary with clips from the Report, creating a dynamic visual narrative. She questions the accuracy of certain claims made in the report, particularly concerning pricing discrepancies and the treatment of Italian artisans. "They write a lot of nonsense," she states, referring to media portrayals of the industry. The video also highlights the intense pressure of fast fashion and the challenges of maintaining quality and fair labor practices in a competitive market. The inclusion of footage from the factory and her interactions with journalists add authenticity and emotional weight to her argument. Auzino's video underscores the complex issues at play in the Made in Italy crisis and serves as a call for a more nuanced understanding of the challenges facing Italian artisans. It highlights the importance of supporting local producers and preserving traditional craftsmanship in the face of globalization and fast-paced market demands.