Made in Italy: The Fight to Keep Production Home

Maintaining Production in Italy: A Handbag Maker's Perspective Italy, known for its high-quality craftsmanship, faces challenges in maintaining its manufacturing sector. Ornella Auzino, owner of a handbag factory, sheds light on this issue. Rising production costs are pushing brands to move manufacturing abroad, threatening jobs and economic stability. "Maintaining production in Italy requires brands to pay fairly," explains Auzino. "Otherwise, they'll simply move production elsewhere, as many already have." This highlights the delicate balance between profitability and ethical business practices. Auzino's video underscores the need for a comprehensive approach. It's not just about brands; consumers also have a role to play by supporting ethical producers. The video's call for fair wages and transparency offers a hopeful message, emphasizing the possibility of a sustainable future for Italian manufacturing. By choosing products made with ethical practices, consumers can contribute to preserving Italian craftsmanship and jobs.