
Over 70% of Gen Z and Millennials in Brazil Use AI Daily: Deloitte Survey
**AI Adoption Soars Among Brazilian Youth: Deloitte Survey Reveals Generative AI's Impact on the Workplace** São Paulo, Brazil – June 3, 2025 – A new Deloitte global survey reveals a significant trend in Brazil's workforce: the widespread adoption of generative artificial intelligence among younger generations. More than 70% of Gen Z and Millennial professionals report using generative AI in their daily work routines. Marcos Olliver, the socio-leader of People & Purpose at Deloitte Brazil, commented on the survey's findings: "The use of AI is not just a trend, but a strategic tool for time optimization. It allows professionals to dedicate more time to self-improvement and other learning opportunities within the corporate world." The survey highlights the significant impact of AI on the Brazilian job market and underscores the need for continuous upskilling and adaptation. The integration of AI into daily tasks is reshaping the professional landscape, offering both opportunities and challenges. The survey results emphasize the importance of ongoing professional development to maintain competitiveness in a rapidly evolving technological environment. The full Deloitte report offers a detailed analysis of the data and its implications.