Xbox Ally Challenges Nintendo: Microsoft Launches New Handheld Console

Microsoft Enters Handheld Gaming Market with Xbox Ally, Challenging Nintendo's Dominance Brazil - June 9, 2025 - Microsoft has officially launched the Xbox Ally, a new handheld gaming console developed in collaboration with ASUS. This move marks a significant entry into the competitive portable gaming market, currently dominated by Nintendo's Switch. The Xbox Ally boasts a sleek design and promises seamless access to the extensive Xbox Game Pass library. The device's launch comes shortly after the announcement of the Nintendo Switch 2, setting the stage for a fierce battle for market share. Early reactions suggest a strong potential for success, with many gamers eager to experience Xbox games on the go. "The Xbox Ally represents a significant step forward in our commitment to bringing Xbox gaming experiences to players wherever they are," said a Microsoft spokesperson. "We're confident that this device will resonate with gamers looking for a powerful and versatile handheld console." The Xbox Ally's specifications and pricing are expected to be released soon, along with details on release dates in various regions. Analysts predict a highly competitive market, with both Microsoft and Nintendo vying for dominance in the lucrative portable gaming sector. The launch of the Xbox Ally is a testament to the continuing evolution of the gaming industry, with companies constantly seeking new ways to engage players and expand their reach.