UConn Stars Bueckers and Reed Score Big with CeraVe Sponsorship

Paige Bueckers and Madison Reed, two prominent UConn women's basketball players, recently starred in a playful video sponsored by CeraVe. The video, which quickly gained popularity online, features the athletes rating everyday situations on a scale of how 'UConn-ic' they are. This lighthearted approach showcases their personalities while subtly promoting the brand. The video's success highlights the growing trend of athlete endorsements in social media marketing. While the content itself is not particularly newsworthy, it represents a successful example of brand integration in sports marketing. The video's popularity underscores the power of athlete endorsements and the effectiveness of creative social media campaigns.

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Paige Bueckers Uses This Drugstore Shampoo for Her Silky Hair

Including her go-tos for sleek hair and her fave perfume.