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Paris Hilton's Y2K-Themed Lancôme Ad Goes Viral
Paris Hilton's Latest Lancôme Ad Rekindles Y2K Nostalgia Los Angeles, CA – May 15, 2025 – Social media influencer and businesswoman Paris Hilton recently released a video promoting Lancôme's Juicy Tubes lip gloss. The video, uploaded to various platforms, has garnered millions of views and significant engagement. It leverages a nostalgic Y2K aesthetic, showcasing Hilton in various outfits and settings reminiscent of the early 2000s. This marketing strategy is clearly aimed at tapping into the current trend of reviving 2000s fashion and pop culture. The video features Hilton applying the lip gloss and sharing personal anecdotes related to the product. Her comments, such as "This takes me back," effectively connect the product with a specific era. The video's success highlights the power of nostalgia marketing and its effectiveness in reaching a broad audience. The video is a clever blend of personal branding and product placement, showcasing Hilton's enduring influence on pop culture and consumer trends. "It's like 2002 again," Hilton says in the video, highlighting the video's retro theme. The video's popularity demonstrates the continuing appeal of Y2K fashion and the effectiveness of celebrity endorsements in driving product sales. The video's success is a testament to the power of nostalgia marketing and Paris Hilton's enduring influence.
