Will AI Replace Copywriters? A Nigerian Copywriter Weighs In

AI and the Future of Copywriting: A Copywriter's Perspective Nigeria is experiencing the rapid advancement of artificial intelligence, and its impact on various professions is a topic of much discussion. One such profession is copywriting, where the question of AI's potential to replace human copywriters is a major concern. Paschal Mbaka, a Nigerian copywriter, recently shared his insights on this matter in a short video. Mbaka uses AI tools in his work, primarily for market research. He finds that AI significantly speeds up the research process, allowing him to better understand his clients' target audiences. "AI is helping me do all of these things and come up with a lot of things more efficiently," Mbaka stated in his video. However, he emphasizes that AI is a tool, not a replacement for human expertise. He points out that for clients who cannot afford to pay for expert services, AI might seem like a cost-effective alternative. But for those who value expertise and strategic thinking, human copywriters remain essential. Mbaka's perspective offers a nuanced view of AI's role in copywriting, suggesting that rather than replacing human copywriters, AI serves as a valuable tool to enhance their efficiency and effectiveness.