Mushroom-Infused Non-Alcoholic Drink Gains Popularity on TikTok

A new non-alcoholic beverage, BREZ, is making waves on TikTok. The drink, which contains microdosed lion's mane mushrooms, is being promoted by influencers like 🪬 Peace Connoisseur 🧿. In a recent TikTok video, the influencer expressed surprise at receiving a box of twelve cans and then enthusiastically sampled the drink, describing it as "refreshing" and noting that it "tastes good either way." The product description highlights its vegan and gluten-free qualities. While the video is promotional, the growing interest in functional beverages suggests potential for wider market appeal. The lack of sweetness is also a selling point for consumers seeking healthier alternatives.