Salt Bank Expands: Influencer Marketing Campaign Targets German Market

Salt Bank's Influencer Marketing Campaign: A Romanian Fintech's German Push On May 30th, 2025, Paul Nicolau, a popular influencer in Romania with the handle pescobar.paulnicolau, released a promotional video for Salt Bank. The video, filmed in what appears to be a hotel lobby, features Nicolau holding a Salt Bank card and urging viewers to use his unique registration code, AUAUAU, to participate in giveaways. Nicolau states, "Salt Bank has grown to over 500,000 users in Romania, and I'm excited to share these upcoming giveaways!" The video's focus on a simple registration process and the promise of prizes highlights a common strategy in influencer marketing, particularly for financial services. While the video itself is short and lacks extensive detail, it points to a broader trend of fintech companies leveraging social media influencers to reach new markets. The campaign's success will likely be measured by the number of users who register using Nicolau's code and the overall increase in Salt Bank's user base in Germany, indicating a potential expansion beyond Romania. The use of influencer marketing by Salt Bank highlights the changing landscape of financial services marketing. It's a testament to the growing importance of social media and influencer engagement in reaching a wider audience and building brand awareness, particularly among younger demographics.