Romanian Influencer's Wine-Themed Ad Campaign for Salt Bank

Bucharest, Romania – June 4, 2025. Social media influencer Paul Nicolau (@pescobar.paulnicolau) used a creative approach to advertise Salt Bank in a recent video. Nicolau, known for his large Romanian following, showcased four bottles of Aerosoli wine, highlighting how their colors matched his Salt Bank card. "It makes a perfect match with the Salt card," Nicolau stated in the video. This short, visually engaging advertisement demonstrates a modern marketing strategy using product placement and color coordination to grab attention. The campaign's success will likely be measured by increased engagement with both the Salt Bank card and Aerosoli wine.