Romanian Influencer Promotes Homegrown Fintech App: Salt Bank Gains Popularity

Bucharest, Romania – June 4, 2025 – Romanian influencer Paul Nicolau, known online as pescobar.paulnicolau, recently featured a promotional video for the Salt Bank app. The video, shot in a restaurant, shows Nicolau displaying his Salt Bank card and emphasizing the app's status as the first 100% Romanian financial application. He highlights its free accessibility and its large user base, claiming "half a million users." While primarily an advertisement, the video showcases the growth of homegrown financial technology in Romania. Nicolau's statement, "It's more than fun, it's fun with money, with internet banking," reflects the app's appeal to a younger demographic. The video's success on social media indicates a potential market for such services.