Kenyan Musician Uses TikTok to Boost New Song's Popularity

Kenyan Musician Pinky Pesh Uses TikTok to Promote New Song NAIROBI, KENYA—Up-and-coming Kenyan musician Pinky Pesh is leveraging the power of social media to promote his latest track, "Nyumbani Irwo Ni Minyaka." The 37-second TikTok video, uploaded on May 22, 2025, has already garnered over 1700 views. The video features vibrant choreography and showcases various locations, from outdoor settings to a modern interior. Pinky Pesh's energetic performance is a key element in the video's success. "I wanted to reach a wider audience with my music," says Pinky Pesh. "TikTok is a great platform to connect with fans and share my work." The video's description includes several relevant hashtags, including #nakurutiktokers and #kikuyucomedy, indicating a targeted approach to reaching specific online communities. The use of TikTok for music promotion is a growing trend in Kenya, and Pinky Pesh's video is a prime example of how artists are utilizing the platform to gain visibility and connect with fans. The video's success suggests a potential for broader application of this strategy for other musicians.