TikTok's Cross-Border Promotion: South African User Boosts Kenyan Musician's YouTube Channel

South African TikTok user promotes Kenyan musician's YouTube channel. A recent TikTok video from South Africa has gained popularity for its creative promotion of Kenyan musician Julius Kang'ethe, also known as Bylaw. The video, created by user 💖PINKYPESH💝, uses snippets from Bylaw's music videos to create a dynamic and engaging advertisement. The video's description and overlay text explicitly encourage viewers to subscribe to Bylaw's official YouTube channel. This unconventional marketing strategy highlights the power of social media in cross-border music promotion. While the video itself isn't newsworthy in its own right, it represents a current trend in online music marketing.