NYC Content Creator's Day: From Emails to Brand Deals

A Day in the Life of a Self-Employed Content Creator: Juggling Brand Deals and Emails in NYC New York City, May 28, 2025 – Piper Phillips, a self-employed content creator in NYC, recently shared a glimpse into her daily routine, highlighting the realities of managing a self-run business. Her video, which has garnered significant views in a short time, follows her from early morning emails to filming brand partnerships. Phillips' day begins with a workout, during which she catches up on emails. "I start my morning on the elliptical and read my thousands of emails," she explains in the video. This sets the tone for a busy day filled with various tasks. The video then shows her working on a contract revision, demonstrating the administrative side of her work. Later, she prepares for filming two brand deals, one of which is for Starbucks. The preparation includes clearing her apartment to ensure no competing brands are visible in the background. "The thing about filming brand partnerships is they do not let you have any other branded things in the background," she states, explaining the meticulous preparation required for these collaborations. The video concludes with Phillips successfully completing one of her brand shoots. Phillips' video provides a relatable and insightful perspective on the life of a self-employed creator, showcasing the blend of creative work and administrative tasks involved. It also emphasizes the importance of careful planning and preparation when working with brands.