Chagee Celebrates Malaysian Heritage with Songket-Themed Collaboration

Kuala Lumpur, Malaysia – Chagee, a popular Malaysian tea brand, is celebrating its heritage with a unique collaboration. Partnering with local artist Loka Made, Chagee has launched a limited-edition Songket-themed merchandise line. The collection features woven postcards and charms, reflecting the intricate designs of traditional Songket fabric. The campaign, running until June 23rd at Sunway Pyramid and KLCC outlets, offers customers a free postcard with the purchase of two large Jasmine Green Milk Teas or a bundle deal including a charm. "We wanted to blend tradition with modern style," said a Chagee representative. The initiative not only promotes Chagee's brand but also supports local artisans and celebrates Malaysian heritage. The campaign's success will be measured by sales figures and social media engagement through a Snap & Win contest.