11 Years Strong: The American Eagle Dress That Defies Fast Fashion

Fast Fashion's Hidden Life: An 11-Year-Old Dress and the Power of Proper Care Mallory Brooks, a US-based apparel educator, recently shared a TikTok video showcasing her American Eagle maxi dress, purchased in 2014. The video, which has garnered significant attention, highlights the surprising longevity of a garment made from viscose, a fiber often associated with lower quality and shorter lifespans. "It's funny because now I'm such a viscose hater," Brooks states in her video description, "but this is a testament to just how long even the worst quality of fibers can last if you care for them properly." The video includes close-ups of the dress's tag, confirming its 100% viscose composition. Brooks also shares photos depicting herself wearing the dress throughout the years, from her teenage years to her pregnancy. This demonstrates the dress's adaptability and highlights the emotional connection individuals can form with their clothing. The video concludes with a call to action, inviting viewers to share their own stories of long-lasting garments. Brooks's video serves as a reminder that conscious consumption and proper garment care can significantly extend the lifespan of clothing, reducing waste and promoting sustainability.