Online Clothing Size Chaos: Is PARKE Setting a Bad Example?

Inconsistent Sizing in Online Apparel: A PARKE Case Study June 1st, 2025 - A recent video by apparel educator Mallory Brooks, known online as "plzdontbuythat," has highlighted significant inconsistencies in the sizing charts of the online apparel brand PARKE. Brooks' video, which has garnered over 10,000 views in less than a week, focuses on the discrepancies between the advertised sizes and the actual measurements of PARKE's clothing. "Parke has 17 different size charts on their website," Brooks states in her video, expressing her astonishment at the lack of standardization. She points to examples where a medium-sized item's measurements are closer to an extra-large. This issue, she explains, is particularly prevalent in jeans, where waist measurements often don't reflect the actual fit. Brooks also criticizes PARKE's inconsistent method of presenting measurements, sometimes using half-circumference and other times full circumference for the same garment. The video concludes with a call for brands to adopt consistent sizing practices to ensure customer satisfaction. Brooks' expertise in apparel education gives weight to her critique, suggesting a need for greater transparency and standardization in the online apparel industry. This issue resonates with many online shoppers who have experienced similar frustrations with inconsistent sizing.