Clickbait Clothing Review: Influencer's Parke Promo Strategy

On June 1st, 2025, a social media influencer known as 'plzdontbuythat' posted a video teasing a review of Parke clothing. The video, which employed a lip-syncing format to an existing audio clip, used a clickbait approach, stating a review would only be given if the video reached 1,000 likes. The influencer, Mallory Brooks, an apparel educator, humorously suggested that college students should be more mindful of their spending habits. The video's strategy highlights the increasing use of clickbait in online content to boost engagement. While the video is short and light-hearted, it reflects a broader trend in social media marketing.