TikToker Spends $160 of Her Own Money to Review Ethical Fashion Brands

Ethical Fashion Reviews: A TikTok Creator's Honest Account. A recent TikTok video by Mallory Brooks (@plzdontbuythat) has sparked a conversation about the financial realities of ethical fashion reviews. Brooks, an apparel educator, revealed that she invests her own money in reviewing brands, spending over $160 on one review. "I literally adore and trust you so much that this video just made me spend over 160 dollars on hissy fit," one commenter wrote, highlighting the impact of Brooks's work. Brooks explained in the video, "I don't do this for money. I do this to uplift good brands and hold them accountable." Her transparency about the costs involved and the relatively small profit margin raises questions about the sustainability of this type of content creation. The video's popularity reflects a growing consumer interest in ethical and sustainable practices, and Brooks's approach highlights the dedication needed to provide transparent and honest reviews in this space. The video underscores the need for greater support for content creators who champion ethical practices.