Skatie Swim Under Fire: Greenwashing Allegations Rock Sustainable Fashion Brand

Greenwashing in the Fashion Industry: A Critical Look at Skatie Swim Los Angeles, CA – June 11, 2025 – A recent video review has cast doubt on the sustainability claims of Skatie Swim, a popular swimwear brand. The review, posted by apparel educator Mallory Brooks (@plzdontbuythat), meticulously examines Skatie Swim's marketing materials and sourcing information, raising concerns about transparency and potential greenwashing. Brooks highlights the brand's vague language regarding the sourcing of materials. She points to the phrase "when possible" used to describe the use of recycled materials, stating, "If you want to set a standard within your brand, make it black and white." This lack of clarity, she argues, is a red flag for consumers. Further investigation revealed that Skatie Swim imports fabrics from China, contradicting their emphasis on local manufacturing. Brooks presents screenshots of import records, showing shipments from Asia dating back to December 2024. This discovery undermines the brand's claims of reducing carbon emissions by manufacturing in the United States. While Skatie Swim states that they pay their workers at least minimum wage or above, the review raises concerns about the lack of GRS certification for their recycled materials. The reviewer concludes that the brand is engaging in greenwashing, misleading consumers about its commitment to sustainability. This review serves as a cautionary tale for consumers and highlights the need for greater transparency in the fashion industry. It encourages consumers to critically evaluate brands' sustainability claims and look for verifiable certifications before making purchasing decisions.