From the Pitch to the Plate: Liverpool Star's Fast-Food Endorsement Makes Waves in Hungary

The unlikely pairing of football and fast food has created a buzz in Hungary. Liverpool midfielder and Hungarian national team captain Dominik Szoboszlai is the face of a new meal, "The Domi," launched by a global fast-food chain. The meal, which consists of a fried chicken fillet sandwich, fries, chili mayonnaise, and a vanilla milkshake, was released ahead of the 2024 European Championships. "When Liverpool play, everyone in Hungary is watching," said Hungarian journalist Bence Bocsak to ESPN, highlighting the popularity of Szoboszlai in his home country. While Hungary narrowly missed qualifying from the group stage, Szoboszlai's endorsement ensures his influence extends beyond the pitch. The "Domi" meal is a fun and unique example of how sports and food marketing can intersect.