Prime Video Italia Ignites Fan Engagement with The Summer I Turned Pretty 'Mental Movie' Challenge

Prime Video Italia sparks online conversation with a playful 'mental movie' video about The Summer I Turned Pretty. The short video, featuring a woman reacting to a scene from the popular series, encourages viewers to share their own interpretations. The initiative taps into audience engagement and showcases the show's ongoing popularity. "We want to see your mental movies," says the video host, highlighting the interactive element. The video's success on social media platforms demonstrates the power of creative engagement strategies.