Prime Video Uses Lorde to Promote "Overcompensating" in Short, Engaging Video

Prime Video's new promotional strategy uses a short, engaging video featuring a conversation about the singer Lorde. The video, in Dutch, promotes the show "Overcompensating." One individual in the conversation states, "I find her sexy." This casual and relatable interaction is designed to capture viewers' attention and drive them to Prime Video. While the video is short, it is effective in its simplicity. The use of a popular figure like Lorde increases the video's visibility and appeal. Prime Video's strategy shows a shift towards shorter, more engaging promotional content on social media platforms.