Lviv Lawyers' Social Media Experiment: Cash for Subscribers

Lviv Social Media Experiment: Local Lawyers Hand Out Cash to Subscribers A social experiment unfolded in the streets of Lviv, Ukraine, on May 26th, 2025. Lawyers from the firm "Primus Partners" offered small sums of money to individuals who were subscribed to their social media channels. The experiment was filmed and shared online, aiming to increase their online presence and gauge public awareness of their brand. The video shows the lawyers walking through Lviv, engaging with passersby. One lawyer stated, "We're trying a social experiment to see how many people are subscribed to us." The experiment is presented in a lighthearted manner, but it also serves as a form of unconventional marketing. While the experiment is localized, it highlights the creative strategies some businesses are employing to engage with their audience in the digital age. The experiment's success in attracting views and engagement will likely influence similar strategies in the future.