Ghana's 'Soft Life' Trend Drives Demand for Cleaning and Laundry Services

In Ghana, the concept of a 'soft life' is gaining traction, leading many to seek ways to simplify their daily routines. Ama Burland, a lifestyle influencer, recently highlighted this trend in a video promoting local cleaning and laundry services. Burland states, "At the end of the day, everybody should prioritize their soft life and soft living." Her video showcases Stellar Cleaning Services and Skybliss Laundry, demonstrating their services and emphasizing their affordability. The video's popularity suggests a growing demand for such services, reflecting a broader societal shift towards prioritizing well-being and convenience.