Qazsport's TikTok Contest Boosts Champions League Final Viewership

Qazsport uses a creative contest to boost Champions League final viewership. Qazsport, a Kazakhstani television channel, employed an innovative marketing strategy to increase viewership for the UEFA Champions League final between Paris Saint-Germain and Inter Milan. A short video featuring a presenter holding a Champions League scarf was posted on TikTok, inviting viewers to guess the final score for a chance to win the scarf. This contest generated significant engagement, demonstrating the power of interactive content in promoting televised events. The video's success highlights the potential of using social media to increase viewership and fan engagement during major sporting events. The contest was a simple yet effective way to drive traffic to Qazsport's broadcast of the final, proving that creative marketing can be a powerful tool for media organizations.