The Daily Dot
"And they wonder why people aren't having babies": New mom stunned by baby form…
The cost of baby formula has increased by 125% since 1997.
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The Soaring Cost of Infant Formula: Parents Face Financial Strain
A recent video circulating online highlights the escalating cost of infant formula, sparking widespread concern among parents. The video, uploaded by content creators Jenna & Jeremy, features a parent expressing shock while navigating a supermarket aisle filled with baby formula. The individual points to various brands, noting prices such as $52.99 for a can of Enfamil, $56.99 for Nutramigen, and a staggering $73.49 for another Nutramigen product, along with Similac cans priced at $51.49. "I don't understand how it's $73," the parent states in the video, reflecting a common sentiment among families grappling with the financial demands of raising children. The video underscores the significant financial burden faced by parents, as a single can of formula often lasts only a week or two, compounding the overall expense.
