TikTok Review Sends Built Puff Bars Sales Soaring

Built Puff Bars: A Social Media Review Goes Viral In a recent TikTok video, Rachel (@rachelcbee) sparked significant interest in Built Puff Bars, particularly the Strawberries and Cream flavor. Filmed by a pool, the video shows Rachel enthusiastically opening and eating the bar, highlighting its smooth texture and taste, unlike many other protein bars. "These don’t taste like protein bars and have NO gritty or grainy taste," she exclaims in the video. The video has garnered considerable views and saves, indicating a positive response from viewers. The video also mentions the bar's nutritional value, containing 15 grams of protein and collagen, which Rachel suggests contributes to her healthy skin. This aspect could appeal to a health-conscious audience. However, the video's promotional nature should be noted. While Rachel's genuine enthusiasm is evident, the video clearly serves as an advertisement for the product. The video's success highlights the power of authentic product reviews on social media and their potential to influence consumer choices. The viral nature of the video suggests a growing interest in convenient and tasty protein options among health-conscious consumers.