TikTok Hype Drives Demand for New STTES Brazilian Perfume

A new Brazilian perfume from STTES is predicted to be a summer bestseller. TikTok influencer Rachel (@rachelcbee) recently reviewed four new STTES fragrances, focusing on the '807 Sun and Sand' scent. She described its notes as "coconut cream, tuberose, vanilla and amber," and confidently predicted it would sell out quickly. "This is not a drill," Rachel stated, urging her followers to add it to their carts immediately. The video, which has already gained 179 views, reflects the growing trend of influencer marketing in the beauty industry. The popularity of the video suggests considerable interest in the product, highlighting the power of social media in driving consumer demand. The success of this launch will be interesting to follow.