Bratz are Back: Nostalgia Trip and a Successful Collaboration

Seoul, South Korea—May 28, 2025—A recent collaboration between Bratz and Gentle Monster has sparked a wave of nostalgia, reminding many of their childhoods. One social media user, Rachel Energyx, shared a video showcasing her vintage Bratz binder and childhood fashion designs, illustrating the impact of Bratz on a generation's aspirations. "It's been 300,000 years since I last opened this," she joked in the video, highlighting the emotional connection to these childhood items. The video's popularity underscores the enduring appeal of Bratz and the power of nostalgia in connecting people across generations. The collaboration itself has proven successful, generating significant interest and sales.