NYC Corporate Women's 5-Minute Makeup Routine Goes Viral

New York City's Busy Professionals Embrace Minimalist Makeup Routines New York City, NY – May 30, 2025 – In today's fast-paced corporate world, time is a precious commodity. This is especially true for women who juggle demanding careers while trying to maintain a presentable appearance. A recent video by Rachel (@rachelinarealway) has gained traction for offering a solution: a minimalist makeup routine that takes less than five minutes. Rachel, a New Yorker herself, showcases a simple routine using a tinted moisturizer, concealer (only when needed), and a lip tint. She emphasizes the importance of using multi-functional tools to save time and space. "I try to keep everything really lightweight and multi-functional," Rachel explains in the video, highlighting the practical aspects of her approach. The video demonstrates how to apply these products efficiently and effectively, resulting in a natural, polished look. The video's popularity reflects a growing interest in simple and efficient beauty routines that fit the demands of busy lifestyles. Rachel's emphasis on skin health also resonates with viewers who are looking for ways to maintain their well-being while looking their best. Rachel's video is a testament to the power of simple solutions for busy professionals, offering a practical and effective way to achieve a presentable appearance without sacrificing time or skin health.