From Cookbook Author to TikTok Star: How One Woman Is Using Social Media to Sell Her Unique Product

Local Cookbook Author Uses TikTok to Boost Sales Rachel Carlisle, a 22-year-old author from the US, is using TikTok to promote her unique cookbook, "Potatoes and Cocktails." Her recent video, a makeup tutorial featuring TikTok beauty products, has garnered significant views and engagement. Carlisle explains her approach to marketing, saying, "For TikTok Shop, you have to be able to ship pretty fast, so I'm working on finding a spot to put some stock." The video showcases her personality and provides a glimpse into the challenges and rewards of self-publishing. Carlisle's innovative approach to marketing demonstrates the potential of social media for independent authors.