We were promised a crackdown on ‘deceptive’ influencer advertising. Where is it?
It’s a global industry worth $37 billion, but in Australia, it’s largely unregulated. Both consumers and social media stars are paying the price.
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Aussie Founder Fights Back Against Online Trolls After Successful Product Launch
Australian entrepreneur Rachael Wilde, founder of the haircare brand Bouf, is facing a wave of online criticism following the launch of her new product. While acknowledging some negative feedback, Wilde expressed concern over the volume of comments, some of which she described as 'outright trolling' and containing misinformation. "People are jumping from 'I didn't really like the launch campaign' to 'this is a scam,'" Wilde said in a recent video. However, she also highlighted the positive response from many customers, emphasizing the year of research and development that went into creating Bouf, which is specifically targeted at women experiencing postpartum hair loss. The launch has sparked a debate about online brand criticism and the challenges faced by new businesses navigating social media.
Aussie hair care brand hits back at 'trolls' after customers outraged
The founder of a beauty company has responded to critics and the 'trolling' she received after customers complained about an ad.
