Brazilian CEO Spotlights 'Health Generation' Trend

Brazilian CEO Highlights Shift in Young Professionals' Lifestyle: Health and Community Take Center Stage Brazil - A recent episode of the popular business podcast "Jornada Empresarial," a collaboration between Alpha FM and HSM, featured Felipe Calbucci, CEO of Totalpass. Calbucci offered insightful commentary on a notable trend among young professionals: a growing focus on health and community. The interview, which aired on June 9th, 2025, discussed how this generation is prioritizing fitness and wellness over traditional nightlife activities. "The young people of this generation are going out less, consuming less alcohol, and going to the gym more," Calbucci stated. He further emphasized the role of gyms and fitness centers as emerging social hubs. "The gym is becoming the new meeting place," he explained. "If you ask where people meet friends, it's often at the gym or in co-working spaces." Calbucci's remarks shed light on a significant societal shift, reflecting evolving values and priorities among young professionals. This trend highlights the increasing importance of wellness and social interaction in modern professional life. The full interview is available on Alpha FM's YouTube channel.