Animation Industry Insider Reveals Key to "K-Pop Demon Hunters" Success

Emmy-Nominated Creator Rad Sechrist Offers Insights into Animated Film Success Los Angeles, CA – Rad Sechrist, an Emmy-nominated creator and executive producer known for "Kipo and the Age of Wonderbeasts," recently shared his perspective on the success of the animated film "K-Pop Demon Hunters," a project he helped develop. His wife, Maggie, directed and wrote the movie, with Sechrist contributing to character design and jokes. Sechrist posits that the film's strong performance, compared to others like "Elio" or "Bad Guys," stems from its appeal to a crucial demographic: young adults in their twenties. "Kids only watch shows where they're seeing people talk about it on YouTube," Sechrist stated in a recent social media post. "And the people talking about it on YouTube are in their 20s." He elaborated on this strategy, suggesting that animated properties should first aim to excite this older demographic, who will then generate online discussion, ultimately drawing in younger audiences. "You have to sort of shoot for that age of demographic, and you have to get the people in their 20s excited so they're talking about it," he explained. This approach, he argues, differs from preschool content, where parents typically make viewing decisions based on what "looks like it's for babies." The comments section reflected widespread agreement and appreciation for the film's quality. One user exclaimed, "SO. YOU. CREATED. THIS. MASTERPIECE??" Another praised the writing, noting, "Not having an agenda rammed down our throats probably helped massively. Movie focussed on itself and that’s what execs need to take note on." Viewers also highlighted the movie's "heart, honesty," "refreshing animation style," and "real stakes," indicating a broader appeal beyond just children.

The Daily Dot

7 days ago

Producer explains how YouTube and 20-year-olds are a key part to the "KPop Demo…

"This is such a great observation."