TikTok's Algorithm: The Rollercoaster of Views and the Fight for Relevance

TikTok's Algorithm: A Content Creator's Struggle In today's digital age, social media platforms like TikTok have become powerful tools for content creators to share their work and build a following. However, the ever-changing algorithms and the intense competition for views can be challenging. Raf, a TikToker from the US, recently experienced a significant decline in his video views, a common problem among content creators. "I thought I really got past the 40-view mark three months ago," Raf shared in his recent video. "I was doing well, not amazing, but alright." His video views, once consistently in the hundreds to thousands, plummeted to a mere 20. Raf's story highlights the emotional rollercoaster that content creators face. The unpredictable nature of the TikTok algorithm can leave creators feeling frustrated and uncertain about their future on the platform. His experience serves as a reminder of the challenges involved in building and maintaining an online presence and the need for adaptability and innovation in content creation strategies. Despite the setback, Raf maintains a positive outlook, highlighting the importance of perseverance in the face of adversity.