Rare Beauty's BTS Video: A Playful Peek into Blush Application

Rare Beauty Offers Behind-the-Scenes Look at Blush Tutorial. Cosmetics giant Rare Beauty, founded by Selena Gomez, recently gave fans a sneak peek into the making of their new YouTube series focusing on blush application. Filmed in their office, the short video shows the team playfully discussing blush application techniques and showcasing their Soft Pinch blush range. One team member commented, "We should post a behind the scenes." The video, lasting only 28 seconds, successfully promoted the full YouTube series and highlighted the brand's playful team dynamic. This behind-the-scenes approach humanizes the brand and offers a relatable glimpse into the process of creating beauty content. The video's popularity, with over 16,000 views in less than 24 hours, suggests a high level of audience engagement.