Beauty on a Budget: Recession-Proofing Your Makeup Routine

In times of economic uncertainty, consumers often change their spending habits. A recent video by beauty strategist Rachel Green highlights this trend, focusing on the beauty industry. Green's "recession-coded" approach to shopping involves only purchasing refills for essential beauty products during sales. "I am only buying refills for my empty essentials during the Sephora sale," she says in the video. This strategy, she explains, allows consumers to maintain their beauty routines without overspending. This approach reflects a broader trend of consumers prioritizing value and practicality during economic downturns. Green's video has garnered significant attention, suggesting a widespread resonance with her message.

Vogue Business

How beauty brands can prepare for a recession

With ‘recession indicators’ and ‘recession core’ trending online, and a shaky global economic outlook, beauty brands need to brace for a dip in consu…