Zašto je voće i povrće na ulazu u prodavnicama? Psihologija otkriva: 'Sve je pažljivo osmišljeno'
Trgovine su pažljivo osmišljene kako bi utjecale na vaše kupovne navike. Raspored proizvoda, od voća i povrća na ulazu do osnovnih namirnica smješten…
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The Psychology of Grocery Store Design: How Supermarkets Manipulate Your Choices
Grocery stores employ a variety of subtle psychological tactics to increase sales. From the placement of fruits and vegetables near the entrance to strategically positioning less healthy options at eye level, these tactics are designed to influence consumer choices. A recent study even showed that doubling the size of shopping carts resulted in a 40% increase in sales. Experts in consumer behavior confirm that these strategies are effective, but their impact diminishes with repeated visits. As a result, stores regularly rearrange their layouts to keep shoppers engaged and purchasing more items. This constant reshuffling ensures that customers remain exposed to a wide range of products, leading to increased sales.
