OTP Junior Launches 'Piacralépők' Program to Empower Young Entrepreneurs with HUF 10M Prize and Mentorship

Budapest, Hungary – OTP Junior has officially launched its new 'Piacralépők' (Market Entrants) program, an initiative designed to empower young entrepreneurs. The program offers a substantial 10 million HUF grand prize and three months of intensive professional mentorship to the winning participant, aiming to transform entrepreneurial dreams into tangible realities. Csapó Zétény, host of the program, highlighted the show's objective: to provide a platform for young individuals to showcase their business ideas and receive expert guidance. "The program's winner will be able to build their own business thanks to OTP Junior," Zétény stated at the launch event. The 'Piacralépők' program features three distinguished mentors: Wettstein Albert, founder of Munch; Cserháti-Herold Janka, founder of Hormonmentes.hu; and Tóth Simon, founder of Simon's Burger. Each mentor brings unique expertise and a shared commitment to nurturing the next generation of business leaders. Wettstein Albert emphasized the importance of belief and mission for entrepreneurs. "Entrepreneurs are not superheroes, but everyday people who believe in what they do. They have a mission and are willing to make sacrifices," he commented. Cserháti-Herold Janka added that the show will help young people see that entrepreneurship is an "achievable thing, not a distant dream." Tóth Simon stressed the need for guidance: "What's most important and what everyone needs is for someone to hold their hand. I absolutely want to stand by them and help in every way I can." The mentors expressed optimism about the potential within Hungary's youth, noting their creativity and ambition. The program aims to provide practical knowledge and support, making the journey into the market more accessible. The 'Piacralépők' show premiered on June 18th on the OTP Bank YouTube channel, with new episodes airing every Wednesday evening.