TikTok Drives Unexpected Business Boom for Brest Repair Shop

Brest Repair Shop Sees Unexpected Surge in Calls from TikTok Users A small steering rack repair shop in Brest, Belarus, is experiencing an unusual phenomenon: a significant portion of their calls are coming from TikTok users. The shop, which has been operating for some time, uses two phone numbers. The older number receives the bulk of the calls, primarily from established customers. However, a newer number set up more recently is receiving an increasing number of calls, almost entirely attributable to people finding them through TikTok. "It's quite surprising," says one of the mechanics in the video. "We didn't expect this kind of outreach from TikTok." His colleague adds, "We get maybe five to ten calls a day from TikTok users." While not all TikTok users calling translate into customers, the video highlights the unexpected ways social media can impact even small, local businesses. This unexpected influx of calls showcases the power of social media marketing, even for businesses that might not traditionally rely on online platforms.