El Comercio Perú
¡Impresionante! LEGO transforma su tienda icónica en Lima con un formato revolu…
LEGO Perú lanzó su tienda con una novedosa temática internacional para todas las edades ubicado en un distrito de Lima. Todos los detalles en esta no…
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LEGO Unveils Innovative 'Store of the Future' at Jockey Plaza, Enhancing Fan Experience
Lima, Peru – LEGO has officially opened its newest store in the Jockey Plaza shopping center, introducing the international 'Store of the Future' format to local enthusiasts. The approximately 120 square meter space, located on the second floor in the central aisle, aims to provide an enhanced interactive, playful, and sensory shopping experience for LEGO fans of all ages. Among the store's key attractions is a dedicated area where visitors can personalize their own LEGO minifigures, offering a unique opportunity for creative expression. Additionally, the store features a classic 'Pick & Build' wall, allowing customers to select specific LEGO pieces by color, shape, and size to fuel their building projects. Play and construction zones are also integrated, designed to foster creativity and engagement among visitors. The new store also serves as a hub for exclusive product launches and has unveiled a new LEGO sculpture created specifically for this location. A spokesperson for the store stated, "The objective of this new store and this innovative proposal is to continue connecting with people through new and innovative offerings." The opening marks a significant addition to the retail landscape, promising a dynamic and immersive experience for the LEGO community.
