Beninese Restaurant Uses "Love Challenge" to Boost Online Engagement

A Beninese online restaurant, Chez Chiro, launched a lighthearted "Love Challenge" on social media. The challenge, promoted through a short video showcasing a hearty bean dish, invites couples to tag each other in the comments to prove their relationship status. The video, which has garnered 1464 views and 57 likes in less than 10 hours, is a playful marketing strategy using a popular trend. While the challenge itself is simple, it demonstrates a creative approach to digital marketing for local businesses. Chez Chiro's website is highlighted in the video for those interested in ordering food. The restaurant's owner, using the nickname RestauChezChiro, hopes the challenge will generate engagement and boost their online presence. "We're having fun with this. It's a simple way to connect with our customers," commented the owner.