Benin Restaurant's Clever Social Media Challenge Boosts Online Orders

Chez Chiro Restaurant in Benin Uses Unique Social Media Strategy to Boost Online Orders In Benin, a restaurant named Chez Chiro is employing a creative social media tactic to attract customers and drive online orders. Their recent short video, posted on May 28th, 2025, shows a close-up of a large pot of food being stirred. The accompanying text, in French, poses a challenge to viewers: comment without liking the video to win a free meal. This strategy, while simple, is effective in generating engagement and promoting their online ordering platform. "We wanted to do something different to stand out," said a representative from Chez Chiro, though they declined to be quoted by name. "The response has been quite positive, with many people participating in the challenge." This initiative highlights the innovative ways small businesses are leveraging social media for marketing and customer engagement. The success of Chez Chiro's strategy suggests that creative and interactive content can be highly effective in today's digital landscape.