Beninese Restaurant Uses TikTok Live to Attract Customers

Chez Chiro Restaurant in Benin Uses TikTok to Promote Live Stream and Boost Business In Benin, a restaurant named Chez Chiro is leveraging the power of TikTok to reach new customers and promote its services. A recent video posted on May 28, 2025, shows a visually appealing plate of food, likely a signature dish, accompanied by a call to action to view their live stream on another TikTok account, @ChezChiroLiveTikTok. The short video, lasting just 20 seconds, utilizes a direct and concise approach, focusing primarily on the visual appeal of the food and the promotion of the live stream. The presenter's enthusiasm is evident, suggesting a strong commitment to engaging customers through digital platforms. While the video itself is concise, it highlights a growing trend of small businesses in Benin using social media for advertising and customer engagement. The use of a live stream suggests an interactive approach to customer communication, allowing for real-time feedback and engagement. Further investigation could explore the effectiveness of this strategy for small businesses in the region. The success of Chez Chiro's approach could serve as a case study for other businesses looking to leverage digital marketing in Benin.