Eat a Giant Burger, Win Big: Côte d'Ivoire Restaurant's Unique Marketing Strategy

A local restaurant in Côte d'Ivoire is using a unique marketing strategy to attract customers. They've created a challenge: eat a giant hamburger in three bites, and win 30,000 francs and a free subscription to their restaurant. The challenge is filmed and posted on social media, generating some buzz. "It's a fun way to get people interested in our food," said the restaurant owner. While the challenge is simple, it has proven to be a successful way to generate interest in the restaurant and its offerings.