West African Restaurant Uses Social Media Contest to Boost Online Orders

A West African restaurant, RestauChezChiro, based in Côte d'Ivoire, is using a creative marketing strategy to boost its online orders. Their latest video features a vibrant stew and a contest encouraging customers to tag their favorite star for a chance to win a free meal. "We want to engage our customers and show them our delicious food," says the restaurant owner. The restaurant's website, www.chezchiro.com, allows customers to view the daily menu and place orders for quick delivery. This innovative approach combines traditional cooking with modern online marketing techniques, demonstrating the growing trend of online food ordering in the region.