El País
El ‘boom’ del perfilador de labios de Mercadona: ¿está justificado el furor?
El lápiz 06 Canela es el auténtico ‘best seller’ que triunfa en redes para lograr el ‘lip combo’ del momento. Expertas analizan este fenómeno imparab…
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Mercadona's Viral Lip Liner: An Influencer's Must-Have Sparks Beauty Debate
Beauty enthusiasts are buzzing about a recent viral video from influencer Rocío Arribas, who showcased her affordable yet effective lip routine featuring a popular Mercadona lip liner. In the video, which has garnered over 27,000 views, Arribas applies the Mercadona 06 lip liner, claiming "ningún perfilador superará al 06 de Mercadona" (no lip liner will surpass Mercadona's 06). She then sets it with powder and finishes with a gloss, creating a defined and full lip look. The video has sparked considerable discussion among her followers, with many echoing her sentiments about the product's quality. One commenter stated, "Pero dura un suspiro…" (But it lasts a sigh…), reflecting Arribas' own caption, "Ojalá durara un poco más 😭" (I wish it lasted a bit longer). Others offered alternative suggestions, such as "Probad el 69 de Catrice, igual que el de Mercadona pero duración espectacular!!!" (Try Catrice's 69, same as Mercadona's but spectacular duration!!!), highlighting the ongoing quest for long-lasting, affordable beauty solutions. The trend underscores the significant influence of social media on consumer choices in the beauty industry, with influencers like Arribas driving interest in accessible products.
