
KPop Demon Hunters: How fandom structure turns IP into a hit
Discover how KPop Demon Hunters leveraged fandom structure to become a viral hit, redefining IP success in 2025’s digital culture.
"K-Pop Demon Hunters" Character Jinu Sparks Fan Frenzy on Social MediaA fan-made video edit featuring the character Jinu from the Netflix animated movie "K-Pop Demon Hunters" has garnered significant attention, accumulating over 3.6 million views on TikTok. The edit, created by user Sabereditx, showcases the character's charismatic portrayal through fast-paced visuals and a high-energy soundtrack, resonating deeply with the movie's fanbase.The video has become a hub for discussions surrounding Jinu's role and fate within the film's narrative. Numerous commenters expressed their admiration for the character, with one user stating, "He is so hot," and another adding, "JINUUU MY MANN." The character's perceived demise in the movie has also fueled passionate pleas for his return, as exemplified by comments like, "I hope Jinu gets revived" and "Jinu is alive!!!’ I say as they drag me to the mental asylum." The strong emotional response highlights the significant impact of the animated film's characters on its audience.
Discover how KPop Demon Hunters leveraged fandom structure to become a viral hit, redefining IP success in 2025’s digital culture.